Do you really need Social Media?
Social Media – Do You Really Need It? Well, it depends. Social Media is not right for everybody as it requires a lot of commitment. And Commitment takes time. Friends are not made over-night, nor are fans, followers and connections. And if you are happy with your current job, have enough friends to connect with on a regular basis or are generally too busy, then no, you do not need to be on Facebook, Twitter, LinkedIn and Co.
On the other hand, if you have a business or brand to market, then the golden days of social media are just what you might have waited for. Never has it been easier to connect with potential and existing clients/buyers. You can listen to their needs, answer their questions and find out what they are looking for. You can then adjust your products/marketing strategy accordingly and give your fans, followers and connections what they have been waiting for.
This sounds simpler then it really is, as there is quite a process involved in building a following on any Social Network. Some of the first steps to take are:
- Find your target market; where are your current and potential customers and clients hanging out? What good would it do your business if you built a lovely Facebook page and they are all on LinkedIn?
- Learn the basics on how to best use the platform of your choice. This should not take too much time, if you are interested and ready to learn. Tutorials and guides are all over the web, covering pretty much everything you need to know to get started.
- Set up a proper profile on the right network; too often, a brand or company is not really sure of what to say in its profile and therefore thinks it is probably better not to say anything then to say too much. I also believe it is a good thing to have an actual picture of yourself or your chef on the profile; it make the world wide web so much more personal. And yes, that is actually me on the picture above.
- Start with listening; Social Media can be compared to a “guest relations” role in the hospitality industry. People want to feel understood and listened to. they are much more willing to buy anything from you when they feel you know what it is they really want.
- Be consistent in your posting-voice; before you start writing, find out how your clients expect you to talk to them. A layer might use quite a different language then a local cup-cake parlor. When you have found your voice, stay with it, so your fans know it is you talking to them.
- Post useful information; not many of your customers and clients really want to know what you had for breakfast this morning (unless you are a famous movie star – they can get away with that too). I am not saying to only write about your business. If you happen to know that your followers are also huge baseball fans, then of course you should tell them about how you caught that home run ball on opening day.
There a many more things to consider when you want to be successful with social media. One other major subject is having a proper social media strategy before you start. This post would be getting way too long though if I would write about that here, so I started out with some of the first steps. And – of course – I would like you to come back to my site, to read the next post about that subject.
Have you started thinking about whether this could be something for your, being on these social networks? Are you already on them, but do not know how to move on? The answers to your questions are just a comment away! If you prefer a more personal conversation, just contact me via my contact page. Thank you for reading my post and I look forward to hearing from you!